This Bio Ionic hair straightener keeps your locks healthy as well as stylish. The ceramic plates use NanoIonic MX and Bio Ionic moisturising technology to condition your hair as you style, keeping those straight strands silky soft. And its silicone strips are extra gentle. You can style from root to tip without damaging a single hair on your head.Good to know- You can tweak the heat all the way up to 220°C, so every hair type is catered for- Universal voltage lets you take it abroad without worrying about voltage differences- The 9 ft swivel cord gives you loads of freedom- You can check your temp settings on the digital display