Eyeliner by Rimmel London, Never ask someone with winged eyeliner why they?re late, Pencil eyeliner, Rich, matte finish, Long-lasting formula, This one won?t budge, Transfer and smudge-proof, Create fine lines and thick flicks. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel ? aka, the man who practically invented mascara ? the brand?s eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We?re all about its foundations and concealers for undetectable coverage, too.