Serum by The Ordinary, Cos your face deserves good things, Lightweight formula, Helps reduce fine lines, Apply a few drops to the forehead and around the eyes, Use twice daily before heavier treatments, Carry out patch test before using product, Product is non-returnable for hygiene reasons. When it comes to skincare, The Ordinary's science-driven approach is anything but ordinary. And while the brands clinical formulas might seem a little complex, theres good reason for it, since they target everything from pigmentation and scarring to anti-ageing. Unsure of where to start? We love Buffet its multi-technology serum designed to tackle signs of ageing. We bet youve heard of the brands best-selling Granactive Retinoid serum, too.